The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Cog
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Over :30 Single
Points: 50.0
Cops
Agency: DDB London / London
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 25.0
Global Rich List
Agency: POKE / London
Client: CARE International UK
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 25.0
Cog
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Gary Taxali
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 15.0
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 15.0
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Outdoor / Outdoor: Single
Points: 15.0
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Face of the future
Agency: Mother Advertising Ltd / London
Client: Xelibri
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 10.0
Paedophile Door Drop
Agency: Saatchi & Saatchi / London
Client: NSPCC
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
Christian Northeast
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Outdoor / Outdoor: Single
Points: 10.0
Invites
Agency: Campbell Doyle Dye / London
Client: Venville
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Spike Lee
Agency: Mother Advertising Ltd / London
Client: Orange
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 10.0
Wimbledon 2003 Screen Saver
Agency: OgilvyOne worldwide / London
Client: IBM
Category: Beyond the Banner
Points: 5.0
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 5.0
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Noah Woods
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Cops
Agency: DDB London / London
Client: Volkswagen
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Ungh
Agency: Saatchi & Saatchi / London
Client: Coco de Mer
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Everyday
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Eddie Guy
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 5.0
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport)
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 5.0
Wimbledon 2003 MPU
Agency: OgilvyOne worldwide / London
Client: IBM
Category: Banners / Banner - Single
Points: 5.0
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Shot
Agency: TBWA\London / London
Client: TBWA\London
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 5.0
Global Website
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 5.0
Levi's (r) Europe 2003
Agency: Lateral / London
Client: Levi's (r) Europe
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Hype
Agency: Publicis / London
Client: Hewlett Packard
Category: Integrated Branding Campaign
Points: 5.0
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM
Category: Integrated Branding Campaign
Points: 5.0
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka
Category: Integrated Branding Campaign
Points: 5.0
Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Shot
Agency: TBWA\London / London
Client: TBWA\London
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 5.0
Pronunciation
Agency: Clemmow Hornby Inge / London
Client: Britvic
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Shot
Agency: TBWA\London / London
Client: TBWA\London
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 5.0
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Best of Show Pencil
Points:
50.0
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Gary Taxali
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
Paul Davis
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Xelibri
Title:
Face of the future
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
NSPCC
Title:
Paedophile Door Drop
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Merrydown
Title:
Christian Northeast
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Merrydown
Title:
Jason Holley
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Orange
Title:
Spike Lee
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Wimbledon 2003 Screen Saver
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Merrydown
Title:
Paul Davis
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Merrydown
Title:
Noah Woods
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cops
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Ungh
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Everyday
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Merrydown
Title:
Eddie Guy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Merrydown
Title:
Greg Clarke
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Merrydown
Title:
Jason Holley
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Merrydown
Title:
Johnny Hannah
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Saatchi & Saatchi
Title:
Cardboard Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2004 Design Merit Award
Points:
5.0
Client:
DfT (Department for Transport)
Title:
Cocaine Wrap
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2004 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Wimbledon 2003 MPU
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
TBWA\London
Title:
Shot
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Saatchi & Saatchi
Title:
Global Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Levi's (r) Europe
Title:
Levi's (r) Europe 2003
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Hewlett Packard
Title:
Hype
Category:
Integrated Branding Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
Wimbledon 2003
Category:
Integrated Branding Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Ford Sportka
Title:
Evil Twin Campaign
Category:
Integrated Branding Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Britvic
Title:
Barrel Miss
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
TBWA\London
Title:
Shot
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Britvic
Title:
Pronunciation
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
HBO, New York, USA
Title:
The Wake
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Artisan Entertainment/Lions Gate
Title:
The Punisher
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
TBWA\London
Title:
Shot
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2004 Interactive Merit Award
Points:
5.0
